The badge businesses used to call the “green tick” is now a blue tick, the same verified badge Meta uses on Facebook and Instagram. There are two ways to get it, and applying for the wrong one is the most common reason for rejection.
Green tick or blue tick?
Meta made the verified badge blue across WhatsApp, Facebook and Instagram. If someone asks for a “green tick” today, they mean this blue badge next to the business name.
The badge is about trust: customers see that the account is the real business. It does not raise your messaging limits or deliver messages better on its own.
The two routes
| Meta Verified for business | Official Business Account | |
|---|---|---|
| Cost | Monthly subscription (price shown when you apply) | Free |
| Who it suits | Small and medium businesses that can verify their identity | Well-known brands with independent press coverage |
| Main requirement | Business documents and an active account | Notability: several articles about you in news media, not paid or self-published |
| Where to apply | WhatsApp Business app or Meta Business tools | WhatsApp Manager, or through your WhatsApp API provider |
Before you apply (either route)
- Complete business verification in Meta Business Manager (Security Centre) with documents that match your legal name.
- Use a display name that matches your brand and your website.
- Fill the business profile: description, address, website, email and category.
- Turn on two-step verification for the number.
Applying for an Official Business Account
- Open WhatsApp Manager, choose the phone number and find the official business account request in its settings — or ask your provider to submit it.
- Add links to articles about your business in established news publications. Paid placements, press releases and your own blog do not count.
- Wait for Meta's decision. If it is rejected, Meta usually asks you to wait about 30 days, build more coverage and apply again.
Getting Meta Verified
- In the WhatsApp Business app or your Meta business tools, open the Meta Verified option.
- Choose the plan and confirm the business details and documents.
- Meta reviews the application; the badge appears once you are approved and stays while the subscription is active.